Rebeca Müller is exploring the facts
Hundreds of thousands of Peruvians and Bolivians who live in the catchment area of or six radio towers can receive Diospi Suyana’s radio programme. But how many of these potential listeners actually tune into our frequencies? A market analysis would be too expensive and hard to execute. But we are not groping in the dark. Every month we register the number of calls and WhatsApp-messages we receive day by day. Our Ecuadorian member of staff, Rebeca Müller, working in an honorary capacity, is often the first person to speak to the callers.
In July 623 listeners contacted our Media Centre. During the course of the next few years we will see whether the number of contacts increases each month. And at some point we will be able to make a rough estimate of the total number of listeners based on the number of callers. It could be that 1 in 100 or 1 in 1000 contacts us. We will never know the absolute figure, but we can surely get closer to it.